Why Should You Register a .COM Domain Name?
You Are an International Business With Customers Outside of Canada
If you run an online store or service that deals with customers outside of Canada you should consider also purchasing a .COM domain extension. In addition, you may want to look at other regional domain extensions based on where your customer base is located. Wikipedia has a comprehensive list of top-level domains for different regions. You may want to consider having alternate versions of your site based on the domain extension being viewed. Think of Amazon.com / Amazon.ca / Amazon.co.uk as an example of this. This will allow your prices, shipping policies and more to be tailored to the customer base you are targeting.
Protect Your Brand Identity
It is common practice to purchase a .COM or .CA and use that as your primary domain for your website but then to also purchase the same name in other common extensions. For example, BP MediaWorks provides services to clients across North America and beyond so we chose to use a .COM as our primary extension. However, we also own the .CA extension to protect our identity. If we ever choose to use that .CA for a Canadian specific website we now have that option. It is a small annual fee to protect our name and to ensure that nobody can create a website under that name that could potentially confuse our clients.
If you are a Canadian business with Canadian consumers the .CA domain extension is going to be the best pick in almost all scenarios. But it is still a very good idea to also purchase the .COM extension to help protect your brand and allow the option for future use. Always check your domain name in multiple extensions before registering to see if the .COM and .CA are both available. I don’t recommend purchasing .CA domains when the .COM equivalent is taken. This can cause confusion with consumers if they are typing in your address from memory. They might assume it was a .COM and end up at the wrong business website.
For domain registrations we always recommend GoDaddy for great prices and ease of use. GoDaddy is currently running a promotion on .CA registrations with the first year being only $2.99 when you pre-pay for 2 years or more.