Total Eclipse Glass & Jewelry is a Blackfalds, AB based glassware and jewelry business. The business is owned and operated by Bob and Annamarie Fuchs. They both carefully craft all of their beautiful glass and jewelry creations by hand. I had the pleasure of touring their design studio and seeing some of their beautiful pieces of wearable art come to life. For this project we were asked to provide Total Eclipse with a complete E-Commerce solution. Previously, they had been using an outdated website and an Etsy shop to display and sell their items. Although the products they created are one-of-a-kind and absolutely stunning, their existing sales platforms offered little customization and were cumbersome to navigate. We provided Total Eclipse with a full design refresh starting with a new logo and topping things off with a custom WordPress website featuring a full E-Commerce solution. The site is now mobile responsive where it wasn’t previously, is much easier to navigate and find products, and is visually engaging to help better showcase all of the beautiful products.
Key Design Elements
For the new logo design we utilized Adobe Illustrator to create a moon & eclipse inspired design that has a feel of beautiful pieces of blue and teal glass fused together. We then carried those same colours into our custom WordPress site design. The site was designed from the ground up to be easy to navigate and easy for Bob and Annamarie to update and work with in the future. We believe in empowering our customers to perform simple updates themselves where ever possible. If you haven’t already done so please take a moment to browse the new Total Eclipse Glass & Jewelry website. Maybe you’ll see something shiny that catches your eye!